When you check in to one of our guest rooms at the Johnson Ridge Inn, you’ll soon notice that we don’t stock our bathrooms with no-name soaps or shampoos. We believe that our guests deserve the best, so we use L’Occitane en Provence health and beauty products in our suites.
L’Occitane, of course, makes high-quality products, which is one reason we’re proud to carry them. But in addition to that, the L’Occitane company is an example of a business dedicated to important social causes. Today, we’d like to share the L’Occitane story, so you can know more about the bath products we offer at Johnson Ridge Inn.
The Origins of L’Occitane
L’Occitane began in the tiny local markets of Provence, France. In 1976, founder Oliver Baussan, only 23 years old, reoccupied an old soap-making factory to follow his passion for traditional Marseille-style soap-making. Using a distillation still, he extracted the essential oils from wild rosemary and used it to make shampoo. A year later, L’Occitane expanded and reserved its very first harvest of lavender.
Four years later, Oliver began traveling the world, coming into contact with exotic new ingredients. He fell in love with the shea butter made in Burkina Faso, Africa and ordered a large shipment.
The little-company-that-could continued to expand, and in 1990 became a fragrance merchant. In 1992, L’Occitane en Provence opened its first boutique location in Paris, and by 1997, the company had also opened various other boutique fronts in other major cities such as New York, Hong Kong and Japan. As of 2012, L’Occitane had over 2,000 stores internationally.
A Brand with a Conscience
L’Occitane isn’t just committed to producing luxurious soaps and fragrances—it’s also dedicated to numerous social causes. For instance, in 2001, L’Occitane began a partnership with Orbis, an international non-governmental organization (NGO), to fight blindness in developing countries. The French company was even one of the first in the world to feature labeling in Braille on its bath products.
In 2006, L’Occitane created the L’Occitane Foundation. This philanthropic organization exists to support the blind and visually impaired, and to fight for the international economic emancipation of women. In particular, the L’Occitane Foundation supports efforts toward these goals in Burkina Faso, where Oliver Baussan first fell in love with shea butter. The United Nations Development Programme has even recognized L’Occitane as an “exemplary company”!
If that weren’t enough, L’Occitane also takes steps to encourage traditional cultivation of the ingredients in its products, doesn’t conduct animal testing, and purchases shea butter directly from women in Burkina Faso, earning their products the Ecocert “Fair Trade” certification. Clearly, L’Occitane is a brand with a conscience.
When you come to visit us in Walla Walla, you can feel reinvigorated by the indulgent L’Occitane products we feature, like zesty citrus verbena shampoo and conditioner. But more than that, you can take comfort in the fact that the products you’re using come to us from Provence, France, home of a socially responsible brand!
Eager to enjoy a luxurious stay at our Inn? Learn more and make reservations. For more information on the history of L’Occitane en Provence, check out their timeline website.